YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos.
On February 4, 2005, YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim. According to Britannica, Steve Chen, Chad Hurley, and Jawed Karim, three former employees of the American e-commerce company PayPal, had the idea that ordinary people would enjoy sharing their "home videos." TheQuintWorld, following YouTube's immense success on the internet, Steve Chen, Jawed Karim, and Chad Hurley sold YouTube to Google for a sum of $1.65 billion in 2006. Post that, the three have been away from the spotlight, investing and experimenting with different business ventures.
To take advantage of this innovation is you must access it through its digital application via wifi, data, or the internet.
YouTube provides Film & Animation, Music, Autos & Vehicles, Travel & Events, Pets & Animals Sports, People & Blogs, Gaming Comedy, How-To & Style, News & Politics, Nonprofits & Activism, Education, Science & Technology, and Entertainment through audio streaming music and podcasts.
The cool things about YouTube are its UX and UI design. YouTube is an incredibly easy application to use due to its simple and pleasing UI which also creates an enjoyable environment for its UX design.
Some benefits/pros to using YouTube is that it's easy, you can share your music, you can download music and podcasts, its compaitble with many devices, has a wide variety of music collection, and it's free. There are some harmful effects using YouTube. According to ACPCPsychology.com, YouTube was reported to have a "significantly negative impact on their sleep, as well as negative impacts on body image, bullying, and fear of missing out." There are some cons to using YouTube, according to Zemez, its obtrusiveness of its ads are a problem stating: even a short ad in the video people do not like. Moreover, the frequent display of ads can cause negative emotions in people, because it is too intrusive.
YouTube has affected our culture by creating competition in the social media space because of its mass consumption of news and entertainment. According to Statistca, in 2020, YouTube was the 2nd most visited webpage right behind Google at 13.34 billion visits. With the sucess that YouTube has had over the past few years, it has opened up many new jobs for people to work at and has created more business in the industry. According to Alana Foster in her Ibc Article, YouTube laid the groundwork and contributed to the growth and popularisation of on-demand online video streaming with its service evolving over the years. Also, I believe this innovation has helped played a big part in connecting us with other cultures and passions that people share around the world. According to Pasi Tuominen in his Verke Article, he states: From a cultural perspective, the increasingly popular YouTube now offers a brand new way to produce content. It is an easy way for people to seek inspiration and share their own skills or things they are passionate about with others. It has also created a channel for sharing culture in a new way.
If i were to improve upon this innovation, I would add a feature that would let you find videos based on what is said and seen from then rather than just text metadata. I believe this would make the innovation better because it can make browsing for videos easier on YouTube and engage more audiences into the platform.
I don't think there is another innovation that is able to extend beyond this innovation. There is no other online media engine like YouTube because it's extremely difficult to compete with.